Design is for everyone. The best products emerge from highly collaborative teams, on which designers are shepherds of design rather than gatekeepers. Where engineers, PMs, marketers, and others are empowered to participate, and educated with an understanding of design so everyone can be a part of creating a usable, delightful product.. Since creating PepsiCo Design + Innovation and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that.
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The book launched on October 31, 2023, and in less than a week of release, ‘GOOD DESIGN IS FOR EVERYONE’ hit #1 Best Seller in Amazon’s category “Branding & Logo Design” and #1 as New Release in the category “Industrial Design.” Soon enough, it will become a coffee table staple for passionate designers, creative and business.. Russel Wright (1904-76) was arguably the most influential U.S. designer of the early twentieth century. A visionary artist who pioneered the fusion of modern design and domestic practicality in his household wares, Wright brought his innovative design to the general U.S. public and changed the face of the American household. “Russel Wright: Good Design Is for Everyone” focuses on the most.
