Titled ‘Pockets’ and featuring the classic tagline ‘It Could Be You’, here’s the brand-new National Lottery advert. Beginning back in 1994 at the time of the first-ever National Lottery draw, this full-length 90-second edit of the ad follows the story of a man who keeps losing his lottery ticket from his pocket and the guy he falls in love with who keeps coming to the rescue.. The epic romantic comedy set to win hearts this Christmas comes from an unexpected source: the U.K.’s National Lottery. The largest-ever Christmas campaign from National Lottery operator Camelot.
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The UK’s National Lottery follows its hit Christmas ad with another Tom Hooper spot. ‘Pockets’ tells a tale of two men who first meet in 1994, on the night of the first-ever National Lottery.. 5th June 2023. Tom West. The National Lottery has unveiled a touching new film to celebrate its flagship game, ‘Lotto’ and its legions of devoted, die-hard players. Created by London agency Adam&EveDDB, the campaign will be spearheaded by a 90-second hero spot that shines a spotlight on the lottery operator’s history through the prism of.
