As compared to email campaigns whose response rate is a mere 0.12%, direct mail marketing campaigns can achieve a response rate of about 4.4%. Another DMA report says that the direct mail response rate is 5.3% for house lists and 2.9% for mail sent to prospects. However, please note that even a response rate of 1% is excellent when your mail.. That’s the benefit of direct mail analytics. It lets you see what’s happening in real-time after sending your mail. It involves using metrics like response rates, delivery rates, the percentage of people acting on your CTAs and key milestones to track how your campaigns are performing and the results you’re generating from them.
5 Direct Mail Statistics to Support Your Nonprofit BCG Connect
Tracking Direct Mail Response Rates with QR Codes Mailjoy
82 Direct Mail Statistics You Should Know in 2022
3 Direct Mail Strategies that Improve Response Rates
How to Increase Direct Mail Response Rates? Lead Grow Develop
Direct Mail Response Rates For Non Profits Rating Walls
Direct mail response rates exploded in 2018 Spectrum Marketing
Think Direct Mail Marketing Is Dead? Think Again…
6 Ways To Measure Direct Mail Response
Direct Mail Response Rates GoBig Printing, INC
Customer Survey Validates Response Rates for Direct Mail
Why Direct Mail Campaigns Underperform? AccurateAZ
Direct Mail Response Rate Accurate Mailing Services
Direct Mail Response Rates (And How to Improve Them) Mail Shark
Mail Is Alive Response Rate Personalized Direct Mail, HD Png Download
The Complete Guide to Direct Mail Response Tools Postalytics
82 Direct Mail Statistics You Should Know in 2022
Direct mail response rates held strong in 2018 Spectrum Marketing
Direct mail response rate report 2021 Spectrum Marketing
Direct Mail Response Rates Visual.ly
Direct mail response rates chart between 2.9% (for prospects) to 5.3% (house list). Some sources report prospect lists as high as 4.9%. By comparison, email marketing’s response rate is a paltry 0.6%. Direct mail’s response rates are 5-9x higher than all other advertising channels.. The credit card industry was the top mailer in 2022, sending nearly 25% of the total direct mail volume.. Direct mail has an average response rate of 2.7% – 4.4%. (Report Linker). In a survey looking at email campaigns between 2016 and 2020, 35% of the campaigns used direct mail and generated profitable ROI.
